Strategy Consulting

Audience Segmentation & Market Research

Power smarter moves with segmentation that’s built for outcomes—not just audiences.

Audience-Segmentation-Market-Research

What we do

We help organizations move beyond cosmetic segmentation models to build growth-driven audience and market segmentation frameworks.

1num

Customer Segmentation

Identify and prioritize high-value customer groups.
num2

Market Segmentation

Map market opportunities and competitive landscapes.
3num

Growth-focused Segmentation Studies

Uncover expansion, efficiency, and revenue-protection levers.

Book a meeting with our marketing experts

I’m interested in learning more about:

How we do it

We don’t start with “what do you want your segments to look like?”—we start with “what problem are you trying to solve?”

Define Commercial Challenge

Align segmentation goals to growth, efficiency, or revenue needs.

Co-Create With Stakeholders

Bring business leaders, marketers, and product owners into the process.

Design Segmentation Model

Data-driven, flexible, and tailored to your business.

Deliver Actionable Insights

Segments tied directly to messaging, CX, product, and CRM strategy.

Why it matters

Segmentation is more than a research exercise, it’s the foundation for growth. Done right, it sharpens focus, aligns teams, and unlocks commercial outcomes across marketing, product, and customer experience.

Growth Alignment

We connect segmentation directly to your business challenges: growth, efficiency, or revenue protection.

Customer-Centric Insight

We reveal what truly drives customer behaviors, needs, and purchase decisions.

Market Opportunity Mapping

We identify which market segments hold the highest potential for expansion and ROI.

Cross-Functional Adoption

We build segmentation frameworks that your teams can actually use across marketing, sales, CRM, and product.

Actionable Strategies

Insights translate into clear actions, tailored messaging, product innovation, and CX improvements.

Sustainable Competitive Advantage

A robust segmentation helps you anticipate shifts, refine strategy, and stay ahead of competitors.

"Segmentation is not the outcome, it’s the foundation for smarter growth. Done right, it powers brand, marketing, innovation, and CRM strategies in unison.”

Nathan Roach, Director, Marketing, Axelerant

Case Studies

Explore our impactful Acquia product engineering projects.

case-study_img1

Our agency revolutionizes work with the power of AI-Driven

  • Acquia
  • Drupal 9
case-study_img1

Nemo enim ipsam voluptatem quia voluptas sit

  • Drupal 9
  • Wordpress
case-study_img1

Nemo enim ipsam voluptatem quia voluptas sit

  • Drupal 9
  • Wordpress

Insights

Technology has fundamentally changed how consumers and companies interact
with and relate to each other.

Credentials

Take a peek into the work we have done for our valued customers.

  • Acquia_certified_practice
  • Acquia Elite Partner
  • WPEngine_Preferred-Badge
  • Pantheon_Premier_Logo
  • clutch_top_drupal_developers_2023_award
  • Platinum - Drupal Certified Partner
  • Drupal-association-supporting-partner
  • drupal migration_partner_badge
  • association_supporting_premium_badge
  • iso-iec-logo
  • iso-9001-2015
  • Salesforce-partner-community
  • crown-commercial
  • Partner Awards-2023-Badge-Top Developer Certified Partner of the Year 1
  • Silver-Partner-Make-1